Editor's Note

Several interesting pieces in this month's newsletter are about trends and developments in the industry.  Not so much in terms of new technologies or designs but in the overall direction of the global market.

	What's in a Name?
	Seminar at APLF: Luxury Goods and the Leather Industry - Follow the Money
	Which 'Level of Luxury' are you at ?
	Mark Your Diaries for Prime Source Forum 2009
	BRANDS versus PRODUCTS
	New International Suppliers Fair Launched - fMM&T Set to Serve the Burgeoning Indian Footwear Manufacturing Sector
	Indian Sub Continent
	Let's Go Summer 2009
	Silver Jubilee Celebrations For APLF - Materials, Manufacturing and Technology 2009

Hong Kong based entrepreneur David Yeung is a great admirer of British style and fashion.  Despite the fact that he had never been to Britain he gave his company a name that sounded English which would, he hoped, indicate the high quality of his travel bags and wallets.

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‘Futurologist’ David Shah began by saying, “The ultimate luxury is to buy nothing”. Over the course of the next two hours he explained what he meant.  Generally, he spoke on the future of luxury goods: specifically, on the leather industry which is part of the luxury market.

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I’ve never heard of Antonio Guardina, who plays the trumpet in the big band “orchestra spaziale” which is linked to Viva Radio Due.  For that matter I have never listened to Radio Due either.  And anyway this is the weekend of the Milan furniture fair and according to David Shah we should be there and not in Bologna at all.

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The next Prime Source Forum (PSF) will run 31 March - 2 April, 2009.  This will mark the fourth occasion for the Forum and  it promises to be even more popular than ever.

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A company's main capital is contained in its brands. For decades the value of a company was determined by its buildings and land and then by its material assets such as factories and machines.

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Footwear Materials, Manufacturing and Technology (fMM&T) has been created to meet the needs of the growing footwear industry in Northern India.  It is a significant event for both the local and international footwear and leather industries.

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The economy of India, measured in USD exchange-rate terms, is the twelfth largest in the world, with a GDP of US $1.50 trillion (2008).It has a GDP growth rate of 9.4% for the fiscal year 2006-2007.

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Buoyed on by the success of the previous Fashion Access (FA), the next event, scheduled 2 - 4 October 2008, will focus on the upcoming season under the slogan 'Let's Go Summer 2009'.

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This is the 25th year of this important exhibition - widely accepted as being the premier event for all those engaged in the business of making leather.

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