A Marriage between 'Performance' and 'Fashion'

The renown Italian company Ancaplast comprises of a team of professionals specialising in material design, and especially in the construction of innovative surface materials with a high fashion content. They develop prototypes that can be looked at, touched and industrially reproduced. The project started in 1982, in the field of man-made leather accessories: mainly for classic shoes, leather goods and furniture. They quickly expanded into other sectors, such as sport shoes, car, marine and hi-tech interiors. Its unique R.&D. laboratory, combined with the natural flair and experience of Ancaplast's co-founder, Adelmo Borsani, and son Carlo Borsani, enables it to anticipate market trends.

Adelmo Borsani graduated in chemistry and started his career at the Vibram Factory and later at the Research Center of 'Snia Viscosa'. After gaining further experience in the field he and his wife, Anna, formed Ancaplast as an R&D company for making innovative use of man-made leathers. Mr Borsani will disclose the latest innovations in premium fashion materials in a seminar titled "Non-Woven Microfibers Matching Soon Genuine Leather". He will explain in particular the characteristics of top quality microfiber as compared to real leather, provide details about 'one shot dyeing' and 'solventless chemicals' for future artificial leather, describe innovative know-how for making unique creative materials, disclose new advanced fashion trends.

He is very passionate about his subject and will demonstrate how a perfect marriage is possible between 'performance' and 'fashion'. He will also take part in the seminar discussion moderated by Mike Redwood on "Luxury goods and the leather industry - Follow the Money".Together with David Shah, the famous forecaster of fast changing consumer trends, they will debate on the future of the concept of luxury and the possible strategies for brands and manufacturers alike.

Ancaplast Trends Adjacent to the Components Trends Lounge in Hall 3 is the Ancaplast stand (3D/E) where they will show their latest prototypes of non-woven fabrics, coagulated bases, fabrics and microfibres. The company also provides colour consulting mainly for footwear and leather items. They publish their FLASHBOOK one year and a half in advance of the season. Ancaplast Seminar Do not miss their seminar on 1 April 2008 from 3:30pm-4:30pm at Room 608 in Hong Kong Convention and Exhibition Centre.